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The new owners of Hots Deli in Dothan, AL originally came to us at Shift Designs for a new menu design. After talking with us and discussing their needs, what they got was a new identity. When undertaking a large project such as a new menu, if you want to change anything about your brand, the time is now! By changing the outdated logo, Hots Deli now identifies with the baked menu items they offer that are much healthier than the various fried, fast food chains throughout town.